bong's marketing journey

Web 2.0 and social media marketing

— Week 2 —

Understanding consumers & communities

— Week 3 —

Why some ideas spread; Viral marketing

— Week 4 —

Mobile Marketing

— Week 6 —

The Internet of Things & Big Data

— Week 8—

SEO and paid search marketing, Digital analytics

— Week 9 (Taking a break) —

Digital campaigns and IMC; new ways of connecting with customer

— Week 10 (Taking a break) —

Legal and ethical issues; spamming, privacy and fake stuff

— Week 11 (Taking a break) —

Critics of social; the limits of social media and digital marketing

— Week 12 —